Tuesday, April 19, 2011

The fight to save soap operas

While long time fans are still struggling to process the cancellation of "One Life to Live" and "All My Children," stories are coming out about behind the scenes dealings at ABC Daytime and whether the shows ever really had a chance.

Deadline Hollywood has a fascinating story up about power plays at Disney when Soapnet's future was in question.

Several strategies were suggested including making the channel a hip, destination network for women with the codename Carrie, based on Sarah Jessica Parker's "Sex and the City" character.

Another suggestion was Disney Moms, a channel that moms could watch with their families.

At the same time the Disney Channel staff was working on Disney Juniors and pitched that. Ultimately, Disney Juniors was chosen and it was announced Soapnet wouls cease operations in January 2012. However, now Disney Juniors isn't quite ready to go and Soapnet will stay on the air longer, but what will it show, there are only four soaps left and it only has the rights to three of them.

Why can't "One Life to Live" and "All My Children" continue on Soapnet and online? It would mean massive changes and cuts but at least the shows would still live and Disney would have them in case the new reality, talk shows don't work out.

Of course what do I know I've only been watching daytime dramas my entire life.

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